company culture.

Turn yours into rocket fuel for meaningful growth.

company culture.

Turn yours into rocket fuel for meaningful growth.

Cultivate a culture that works for your business.

your culture

Use stories to engage your teams and uncover your authentic cultural ID

your playbook

Design systems and practices to bring your Culture Playbook to life at scale.

your culture

Evolve to reduce friction, create flow and help your teams do their best work.


Join the CultureBrained® Community and get peer support to reach your goals.

Outstanding cultures

You are here because you want to cultivate an outstanding culture. One that jibes with your purpose, strategy and brand. One that is authentic, adaptable and powerful.

You want your culture to help your business move at top speed and reach bigger goals faster — with less burnout, friction and drama.

You want your people to have a sense of fun, meaning and belonging and you company to become a place where your colleagues can do the best work of their careers.

And you’ve been on the lookout for tools, ideas, and tactics that can help you create this environment in your company for a while.

But while there’s a lot of information out there about what a great culture looks like, it’s hard to come across useful information on how to get there.

If you are looking for the “how,” you’ve come to the right place.

We support you to codify, activate and evolve a company culture that works for your people and your business.

We guide you on how to counteract the negative effects of rapid growth, and turn them into powerful performance and engagement drivers.







Hi, I’m Aga Bajer.

I’m a culture strategist, the founder of CultureBrained®, the author of Building and Sustaining a Coaching Culture, and the creator and host of the CultureLab Podcast.

The question at the core of my work is:

“How can we make work synonymous with fun, meaning and belonging so that great companies are able to make the right dent in the world?”

Thank you for your trust

Why work with me?

I’m a culture strategist and I work with leaders and teams around the globe to help them shape a culture that brings their vision to life.

The question at the core of my work is:


“The Fireside Chat event designed and facilitated by CultureBrained® was instrumental in our journey as three companies came together to become one. It was a powerful and cathartic experience that allowed us to not only celebrate our past and individuality but also discover the common threads that connect us.”

Kurt Heikkinen, CEO, Forj

“CultureBrained® took us on a journey of self-discovery that resulted in a clear, succinct, yet comprehensive representation of our unique culture. Their unique, innovative approach, deep insights, and commitment to creating meaningful cultures is commendable. If you’re looking to fortify your business with a robust cultural framework, CultureBrained® is the partner you’re looking for.”

Julie Cosson Jensen, Head of People, Agreena

“Working with CultureBrained® guided us through the maze of merging cultures and fostered a sense of togetherness, belonging, and collective ownership within our newly formed entity. Their expertise allowed us to embark on a transformative journey, attracting and retaining talent who shared our cultural values and setting the standard for how we work together to achieve success.”

Ashley Chapman, CEO, inlumi
“If you are looking to galvanise your team and create a culture everyone can be proud of, I really recommend working with Aga.”
Amanda Perry, Founder & CEO, Soup
“Aga Bajer is our most trusted advisor when it comes to cultivating a thriving organizational culture. She has successfully guided us on how to create an environment where our people can do the best work of their careers, our business can grow exponentially, and our ecosystem can thrive.”
Ivan Mazzoleni, CEO of Flowe

“With Aga’s help, the discovery process around our mission, vision, and values turned out to be a breeze. Now, we have all the tools we need to grow with focus, alignment, and purpose.”

David Solomon, CEO of Good Machine
“Our Senior Leadership Team was impressed by Aga’s knowledge, practical approach adaptability, strategic and business understanding and most of all her authenticity and real commitment to support our purpose.”
Rebecca Vasileiou Chondolidou, HRD at Leo Pharma

“Aga has been an outstanding coach, facilitator and advisor to our Culture Advisory Board. Her insights and expertise were instrumental in helping us chart the way towards cultivating a thriving culture at Grant Thornton.”

Elena Aristidou, HRD, Grant Thornton

“Assessing your current and ideal culture, identifying key enablers and barriers and designing the right interventions to move the needle in the right direction is no small task and we couldn’t have done it without Aga’s invaluable help and guidance.”

Demetria Sofroniou, HRD
“Culture is arguably the most challenging issue in a growing enterprise and Aga has created a perfect recipe to help us strategize and execute the workplace culture that we want.”
Peetachai (Neil) Dejkraisak, Co-founder & CEO, Jasberry

“Thanks to the work we’ve done with Aga, our leaders are more effective in empowering their teams, increasing cross-functional collaboration and shaping a culture that supports our growth vision and strategy.”

Nita Jha, MSC

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