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Forget best practices, expert advice, and case studies claiming to prove that a particular type of culture works best.

Instead, let's state straight what you've known all along but didn't dare to say out loud:

"This stuff that Zappos does? It sounds great. BUT IT WOULD NEVER WORK HERE!"

You are right. It wouldn't.

You can't cultivate a healthy culture hastily patching random practices together.

Patchwork cultures fail every time. They come apart at the seams right when you need them most, leaving you wondering: WTF has just happened? They are inauthentic and weak, unable to withstand pressure or adapt to change.

Given a choice, no one picks a company with a patchwork culture. Not to buy from, not to invest in, and certainly not to work for.

We all want to do business and engage with companies that have a distinctive, ONE OF A KIND culture. We are all drawn to cultures that are an idiosyncratic expression of what the company stands for and why it came into being in the first place.

If you want a culture that will help your people and your business to stand out, thrive, and make a dent in the world, you need a ONE OF A KIND culture, too.

So let others do what makes sense for them. Let culture gurus praise that one type of culture they wrote a book about - one that's supposed to make you invincible. (It won't.) 

YOU DO YOU.

The good news is that you already have all the answers you need. You just have to unlock them. And when you do, you might get a culture that others admire but are unable to copy.

You'll know you've succeeded when people say: "The stuff that they do? It's great. BUT IT WOULD NEVER WORK HERE."

Want more tips on evolving culture?

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WANT TO KNOW MORE ABOUT ME?

I’m a culture strategist and I work with leaders
and teams around the globe to help them create
a culture that brings their  boldest vision to life.

  • I love spending time with my husband and my friends, reading, walking in the park near my home, dancing Argentinian tango and traveling. My two favourite places on Earth are Venice in Italy and the Serengeti in Africa.

  • I love spending time with my husband and my friends, reading, walking in the park near my home, dancing Argentinian tango and traveling. My two favourite places on Earth are Venice in Italy and the Serengeti in Africa.

  • I love spending time with my husband and my friends, reading, walking in the park near my home, dancing Argentinian tango and traveling. My two favourite places on Earth are Venice in Italy and the Serengeti in Africa.

  • I love spending time with my husband and my friends, reading, walking in the park near my home, dancing Argentinian tango and traveling. My two favourite places on Earth are Venice in Italy and the Serengeti in Africa.

  • I love spending time with my husband and my friends, reading, walking in the park near my home, dancing Argentinian tango and traveling. My two favourite places on Earth are Venice in Italy and the Serengeti in Africa.

  • I love spending time with my husband and my friends, reading, walking in the park near my home, dancing Argentinian tango and traveling. My two favourite places on Earth are Venice in Italy and the Serengeti in Africa.

  • I love spending time with my husband and my friends, reading, walking in the park near my home, dancing Argentinian tango and traveling. My two favourite places on Earth are Venice in Italy and the Serengeti in Africa.

  • I love spending time with my husband and my friends, reading, walking in the park near my home, dancing Argentinian tango and traveling. My two favourite places on Earth are Venice in Italy and the Serengeti in Africa.

  • I love spending time with my husband and my friends, reading, walking in the park near my home, dancing Argentinian tango and traveling. My two favourite places on Earth are Venice in Italy and the Serengeti in Africa.

  • I love spending time with my husband and my friends, reading, walking in the park near my home, dancing Argentinian tango and traveling. My two favourite places on Earth are Venice in Italy and the Serengeti in Africa.

© 2017 Aga Bajer. All Rights Reserved.
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Let me guess: you are here because we met in real life, someone you trust mentioned my name or you’ve seen one of my posts on social media.

Whatever brought you here, I’m thrilled that you’ve come around.

This site is where I share useful resources, information and thoughts about what’s widely considered a somewhat nebulous and complex topic:
the organisational culture - and things related to it.

If you work in an organisation, your culture is probably the most powerful force shaping yours and your organisation’s future. And yet, you are probably still not clear about how to deal with it in the most effective way.

My mission is to demystify organisational culture, to make it more accessible and less overwhelming in its complexity.

I hope that what you find here will help to do just that!