You are not alone. Many growth-stage companies struggle to provide their employees with the clarity they need on who they are and what they truly stand for as a collective.
Their purpose and values statements often sound dry, generic, or inauthentic and, as a result, many employees struggle to see themselves in what is being professed as “this is us”. Performance, retention, and engagement suffer as a result.
So, how do you solve this problem?
In spite of what many consultants will tell you, a senior leadership retreat is NOT the answer.