More about Wes Kao
Wes Kao is a marketing expert who helps challenger brands maximize their product launches. Wes helps clients build high-performing launch teams and create marketing engines that drive growth.
Previously, Wes was the founding Executive Director of Seth Godin’s altMBA, a leadership and management program for innovators, entrepreneurs, executives, and change agents. Under Wes’ leadership, the altMBA program grew from zero to 550 cities in 45 countries in a three-year period of high growth. Before this, Wes held leadership roles in marketing at Flite (acquired by Snapchat), Bare Escentuals, L’Oreal, and Gap Inc.
Wes received her B.S. in Business Administration from the Haas School of Business at UC Berkeley. She was a fellow for the Singularity University Global Solutions Program, held at NASA Ames and sponsored by Google. She serves as a mentor for Backstage Capital and WeWork Labs.
Connect with Wes on LinkedIn, Twitter, or her website.
Resources and Books Mentioned on the Podcast
Linchpin by Seth Godin
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