THE DEEP DIVE: Activate Your Values with Aga and Shani

The Deep Dive with Aga Bajer and Shani Persson

Welcome to an entirely new format of the CultureLab podcast called “The Deep Dive.”

Once per month, I will sit down with a fellow culture geek and the co-founder of Wonder, Shani Persson, and we will explore a topic critical to building a thriving culture at scale.

In each episode, we’ll explore a variety of topics, including organizational values, diversity, equity, and inclusion, leadership, employee engagement, and much more.

We’ll be examining everything from the latest trends to timeless philosophies that will help you make better decisions and be successful in your culture work.

Whether you’re a seasoned HR professional, a team leader, or an entrepreneur looking to build a strong culture from the ground up, our podcast has something for you. Join us as we geek out on culture and share our passion for creating environments that empower people to do their best work.

Today’s episode is all about Activating Your Values.

Activating your company values isn’t just a matter of hanging a fancy plaque in the lobby, it’s about infusing them into every aspect of your business. It’s about creating a culture where values are not just talked about, but lived and breathed by every employee.

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Episode highlights
  • What are core values and how do we activate them?
  • Shani and Aga reveal their personal values and share the practices they have to live in congruence with them.
  • How does culture drive everything we do at work?
  • Why values need to be translated into specific behaviours that can be implemented in daily interactions at work.
  • Creating a vivid vision: how can it help activate and evolve your company values?
  • Viral change approach to activating and embedding values.
  • The power of shared experiences.

Listen to the interview in the player below or on iTunes. If you like what you hear, please leave a review, and it may be featured on a future episode.

More about Shani Persson

Shani is one of the founders of insight- and experience design lab, Wonder. A company aimed to inspire and support companies, institutions, groups or individuals to help themselves and others thrive through more human experiences. Creating conditions for humans with minds, bodies and souls to thrive has always been my mission. I’ve spent more than 10 years in corporate people-functions – driving change, and building culture and experiences for co-workers.

A nerd for anything human development, learning, leadership, culture and experiences that enhance our wellbeing and contribution. And love to explore any ways – cold plunges, meditation and biohacking included – to lead fulfilled lives with healthy minds and bodies, and of course – designing impactful human experiences.

More about Aga Bajer

Aga is the founder and CEO of CultureBrained® – a boutique consultancy on a mission to empower purpose-driven leaders to make work synonymous with fun, meaning and belonging. Aga is passionate about cultivating thriving cultures where people do their best work and solve wicked problems. Before establishing CultureBrained®, Aga led consulting teams in companies like Hay Group, Korn Ferry, and PwC.

In the past 20+ years, Aga helped hundreds of clients to attract, hire, develop and retain A+ talent, accelerate personal and business growth, drive impact and create legendary cultures that scale.

Aga is the founder and host of a one-of-a-kind, global community for Culture Leaders, the CultureBrained Community, where members connect with outstanding peers to discover new ways of cultivating thriving cultures at scale in the brave new world of remote and hybrid work. She is the author of Building and Sustaining a Coaching Culture and the creator and host of one of the most popular podcasts on culture, the CultureLab.

Aga has worked with senior leadership teams of many major organizations, startups, and scaleups. Her client portfolio includes Microsoft, AWS, Nordea, ANZ, Ideo, Toyota, Porsche, Hilton Hotels and Resorts, Citibank, GlaxoSmithKline, AstraZeneca, Leo Pharma, Hellenic Bank, Eurolife, Bank of Cyprus, Eurobank, Wargaming, Sanofi, Amdocs, SAP, Mambu, and many others.

Books mentioned in this episode

The 5 Book by Dan Zadra

Viral Change by Leandro Herrero

People mentioned in this episode

Africa Brooke

Peter F. Drucker

Additional resources

CultureBrained® Community – a one-of-a-kind virtual community for Heads of Culture, founders, and leaders who want to up their culture game.

The Culture Playbook Guide.

Discover Your Personal Values.


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