USING THE SCIENCE OF MOTIVATION TO BUILD HIGH PERFORMING CULTURES with Lindsay McGregor

In her book, “Primed to Perform – How to Build the Highest Performing Cultures Through the Science of Total Motivation”, Lindsay McGregor and her co-author Need Doshi say:

While most people agree that culture is important, building great cultures still feels like magic that only a gifted few are born knowing how to practice.

In this episode of the CultureLab podcast, Lindsay talks about the findings of her research to demystify this “magic”.

Audio production by James Ede, Be Heard

We explore what she learned from over a century of existing science on high performance as well as from her original research that involved iconic organizations such as Southwest Airlines, the Apple Store and Starbucks.

Episode Highlights

In this interview, Lindsay and I discuss:

• What brought her to culture work
• What tactical and adaptive performance are, how they differ and why it’s so important that you balance both
• Total Motivation (ToMo) – what it is and why it can revolutionize the way you and your team work and what you can achieve
• New insights after publishing her book
• What’s next for Lindsay and her company, the Vega Factor

Listen to the interview in the player below, or on iTunes. If you like what you hear, please leave a review, and it may be featured on a future episode.

Audio production by James Ede, Be Heard

More about Lindsay McGregor

Lindsay McGregor is the co-author of New York Times bestselling book, Primed to Perform: How to Build the Highest Performing Cultures Through the Science of Total Motivation, as well as the CEO and co-founder of Vega Factor. Vega Factor helps organizations build high performing operating models and cultures, through technology and consulting. Previously, Lindsay led projects at McKinsey & Company, working with large Fortune 500 companies, nonprofits, universities and school systems. She received her B.A. from Princeton University and an MBA from Harvard. In her spare time, she loves investigating and sharing great stories.

Books and Resources Mentioned on the Podcast

Primed to Perform: How to Build the Highest Performing Cultures Through the Science of Total Motivation by Lindsay McGregor and Neel Doshi

Multipliers: How the Best Leaders Make Everyone Smart by Liz Wiseman

You can also take the ToMo Survey here