HOW STORIES SHAPE CULTURE with Mike Ganino

Audio production by James Ede, Be Heard

Our guest today is Mike Ganino. He is a storytelling and communication expert who helps executives, teams, and thought leaders communicate, connect, and engage. Mike is also the author of Company Culture for Dummies and has been named a Top 30 Culture Speaker by Global Guru. Mike is also the executive producer of TEDx Cambridge and the head performance coach at Heroic Public Speaking, where he helps people connect in authentic and engaging ways with audiences.

I first met Mike when he was facilitating a workshop in HPS, and I was blown away by his ability to craft a compelling story.

Why is storytelling important when it comes to cultivating a healthy culture?

Because a great story engages and moves people. It makes them feel invested in the outcome, it helps them make meaning out of what surrounds them and it changes the way they think, feel, and act.

We humans have been using the power of story for millennia to pass on knowledge, instill common values, and influence each other. The success or failure of our ideas often hinges on our ability to tell the right story.

Episode Highlights

In this episode, Mike and I talk about the stories that shape culture. Here are some of the things that we discussed:

• Mike’s early cultural influences and how they shaped him as a person
• Mike’s book, Company Culture for Dummies, and which parts are most relevant to founders and leaders who want to change their culture but only have one hour to read
• Global and local culture and what the value of local rockets of culture can be
• How to craft a compelling story that can change the way people feel, think, and act
• What are “anti-value” stories and why they can be a powerful tool in embedding cultural values
• How to engage people in bringing a vision to life
• Sourcing stories that support your cultural messages
• A mindset shift that can help anyone focus more on culture and less on blaming others or circumstances

Listen to the interview in the player below or on iTunes. If you like what you hear, please leave a review, and it may be featured on a future episode.

Audio production by James Ede, Be Heard

More About Mike Ganino

For 20 years, Mike has worked with high growth, experience-driven organization—from airlines to hotels, from restaurants to wine distributors, and from tech startups to real estate brokers—to craft stories that create bottom-line results, beloved brands, and engaging employee experiences.

Blending the entertainment and business worlds gives him a unique blend of performance expertise that has directly contributed to raising over $200 million for startups by delivering talks and pitches that inspire contributors to “give us a shot.”

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Books and Resources Mentioned in this Episode

Company Culture for Dummies by Mike Ganino

A Lapsed Anarchist’s Approach to the Power of Beliefs in Business (Zingerman’s Guide to Good Leading) by Ari Weinzweig