PUTTING PEOPLE AND PURPOSE FIRST with Nikki Gatenby

Audio production by James Ede, Be Heard

Our guest today is Nikki Gatenby. Nikki is a business consultant and best selling author, specializing in the field of culture and engagement at work, having been featured in The Guardian, The Times, Management Today, Chamber of Commerce and Corporate Rebels.

Over the last 10 years as MD and co-owner of Propellernet, Nikki transformed the Brighton based SEO agency into a global marketing organization and SAAS technology provider, serving the PR, content and search world with coveragebook.com and answerthepublic.com. This, hand in hand with Propellernet, being one of the top 15 Best Places to work in the UK, for 8 years running.

Episode Highlights

In this episode, Nikki and I talk about how to create and maintain a company culture that drives performance, boosts enthusiasm, increases engagement levels, and… makes life better at the same time.

Here are some of the themes that we explore in this conversation:

• How a mix of curiosity, frustration and a belief that there’s a better way can lead you to an idea for a successful business
• Why putting wellbeing at the heart of your business boosts creativity and innovation
• Ways of bringing your company’s purpose to life, with concrete examples from Propellernet, including one simple question that you can use when making decisions
• What it means to have a people-first culture
• How Propellernet achieved 90% engagement rate
• The role that self-induced constraints can play in stimulating innovation and growth in your company
• Why you should rip up job descriptions and hire for the real (current and future) needs of your organization instead
• The pitfalls to be mindful of when building a people-first culture
• Reaching a perfect balance between profitability and people-focus
• The importance of language in cultivating a culture
• How your employees’ dreams and side-hustles might become a part of your company’s business plan
• The difference between being engaged and… superengaged
• The power of questions and helping employees become more curious and more inquisitive

Listen to the interview in the player below or on iTunes. If you like what you hear, please leave a review, and it may be featured on a future episode.

Audio production by James Ede, Be Heard

More about Nikki

Having led international teams and run marketing agencies for the last 25 years in London, Paris and now Brighton, Nikki is now Non-Exec Director, Chair and Coach, enabling her to have a wider impact in a range of businesses. Working with founders, board directors and leaders to develop their strategy, Nikki supercharges c-suite thinking to bring their ideas to life and make their business dreams into reality.

Nikki also is a partner in a life-changing start-up business, Menopoised. Alongside acupuncturist Jo Darling, developing products that enable women the world over to have a positive menopause, naturally.

You can find Nikki on LinkedIn

And read her book, Superengaged here.